Tips for Google Panda 4.0

Almost a month since I wrote on the blog because I am focusing on the new design, and Google does not like that Web content does not update, so back again to the load (with the intention 2-3 post weekly). At this same time, Matt Cutts announced on his Twitter account the Google Panda 4.0 update. Here are some tips to avoid being penalized by Google Panda or even for your users. Note that what I am going to tell is nothing new, and has been no major change in the SEO, just an update on an algorithm to enhance more the following:

Tips for Google Panda 4.0

Web / Blog for your users and not for the SEO. Quality + quantity

Sometimes the mistake of caring more about the SEO content that commits itself. It is essential to add value to your site and provide quality content to users, Panda really focuses on them to see if the content is of quality or not, because otherwise it would be impossible to verify all internet websites. Users will be those who stay longer on the Web, share content, interact on your site etc. And that, you can get it only by offering quality content that makes the user to perform these actions. Sure you’ve already heard that that content is king, then yes, it is.

Besides the quality, another aspect to take into account is the amount. On each page have to be at least 400 words, blending both text and videos or pictures.

Being origi Original Content SEOnal

You have to be original and create new content and not duplicate. Google to Bear (Panda) does not like to do copy and paste, in fact penalized. Soon you will serve copy content to the Web, but then mentions the source, the search engine does not want duplicate content so be original.

Tips for Google Panda 4.0

The fundamental social net works social networks

As I said before, one aspect where Google is based to see if the content is of quality is at the time that the web has been shared on the various social networks, I would say much more on Google+ and in his famous +1. That’s why you have to try and share the content you are active on social networks so you can more successfully shared your links. Essential is that you have no buttons to share and follow.

Some people confuse continue sharing, of little use to have 10,000 fans and have 10 shares. Find more sharing the fan, so far not been proven to have more fans then you have better position in Google, my opinion is that it does not affect anything.

On the Blog have already talked about the importance of social media in SEO.

These are 3 little tips but essential to be in the top positions of Google. Remember that he is the boss: Google and SEO and putting the game, and we have to comply.

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Stop dwelling on the PageRank

Stop dwelling on the PageRank

Ya Matt Cutts said that would be very rare to see a Pagerank update before 2014, there was in December 2013, and after 9 months it has been the last. Whereupon you have to stop dwelling on it and start to look at other indicators, as it is outdated. Therefore, the best alternative for the Pagerank values are offered by the company SEOMoz: Page Authority (PA) and Domain Authority (DA)

Page Authority (PA)

Page Authority, better known as PA (Page Authority), SEOMoz is a calculated metric that indicates the strength of a particular page, not the domain itself (to have the domain DA). Basically it works like PageRank, and many people think that PR is associated (or is associated) to the domain, and it is false, since it is associated to each page of a website, I invite you to do the test.

In the same domain (Web), a page can have a PA 80 and PA have another 1, for example, this post is nothing more to be posted. This can serve to assist you in making your link building strategy because, the higher is the PA will give you better results that link.

There are many factors to determine the PA of a page, including is: mozRank, MozTrust, quantity and quality of links etc. The algorithm provides a number from 1 to 100 and is frequently updated, you can see that this indicator change quickly, which is why it is more reliable than PageRank. From my point of view is the metric most cases you have to do.

Stop dwelling on the PageRank

Domain Authority (DA)

Domain Authority PAThe domain authority, known as DA (Dominion Authority) is the metric created by SEOMoz which measures the authority, trust or credibility of a Web domain. As for the PA, the algorithm will give a score between 0 and 100.

This indicator is calculated by combining all other metrics SEOMoz: number of total links, mozRank, MozTrust, etc. and more than 40 signals to be included in this calculation. As with the PA, the DA is updated often, and regularly can know if our SEO efforts are effective or not.

According to the creators of these two metrics, it is easier to get when you score that having 70-80 20-30. From 20 and is considered a good.

Have high values of DA and PA do not guarantee visitors, but are indicators that help us to improve or continue working on our SEO strategy. That’s why we use these metrics can help a lot, especially because they are updated frequently.

How I can know my PA and DA?

You have several options for a BP and DA of a website. The first and most convenient is to install Moz bar in your browser, so you’ll have instant information:

– Moz Firefox
– Moz Chrome

But you want to install any bar on your browse, you can do it manually open site explorer where, in addition, you will receive more information than it can help.

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Charging time influences the SEO. Chapter 5

Something very important for positioning, not just for SEO, but also to ensure you do not lose visitors and patience of your users, it is the burden of the website.

Charging time influences the SEO. Chapter 5

Sometimes, you may find that pages are very slow, and after a short time, you end up dating. Imagine for a user if it is annoying, for Google as it is … You need to give greater facilities to robots, or rather, to search engine spiders, that crawl your website. If it takes too long to load, spiders will go directly to another site without any content indexed from yours.

How to analyze the speed of my site?

It’s simple, just enter your URL in the following address: Google Page Speed

Why I say this tool and not another? Note that this application provides you the Google and our goal is to position our website in this search engine, so you’ll have to make your job easier so you can index all your pages. With which, if we follow the steps that tells us we can achieve better load for him and for our users.

After adding the URL, in about 20 seconds, you have a complete analysis of your website. The analysis will give you a number between 0 and 100, it is best to have a score greater than 80, that means that our site works correctly.

Although, for optimal site, the ideal is to get more than 90, but now let me tell you it is very difficult and not all factors can depend on you. PageSpeed Getting a 100 is very very complicated

Charging time influences the SEO Chapter 5

In addition, it will analyze all mistakes and give advice to solve them and thus improve the ratio. Try first correct the errors that appear in red, are the most important, then center yourself in highlighted in yellow color.

Then, note that each item that you need and / or you may consider editing you a link where Google gives you advice appears, they are in English, but it can serve as a guide for searching Google or serve the same to proceed to correct failures.

Another site I find very useful for analyzing any website is GTmetrix We also indicate faults in order to improve the load time and the solutions have to take to make your site faster.

You conclude, need your Web fast, not only for your users but also for search engines. Remember that the latter are those that can help you get more views, so make every effort to make your job easier. If you look unprepared to do so, you can hire a freelance developer to, for 50 € you can optimize your website and make it go faster, clearing all unnecessary code and make your site loaded slow.

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Robots.txt SiteMap + + + Favicon Error Page 404 Chapter 6

There are aspects in SEO that are very important to do, but not many people know or do not want to believe it or not very important. I advise you to do, will not cost anything and you’ll do even better things to come to the first page, so desired by everyone. While I remember, you will not appear as the first or in a month or two or three months. Be patient, do things right and get good results.

Robots.txt SiteMap + + + Favicon Error Page 404 Chapter 6

Below I’ll show you four things you have to do to get a good score SEO and grow step by step.

SiteMap

It is very important to create a Sitemap (Site Map) to facilitate the job search engines. With this program you will make yourself visible and you will tell, spiders of search engines, which pages you wish to be indexed, to be understood better, file is a kind of Web index designed to search engines so they can more easily find our pages and they can be indexed. The XML file has to be and has to be added to your web hosting.

  • You can find more information at Wikipedia Sitemap
  • And you can create your online SiteMap here: Sitemap

    If you use WordPress, there are many plugins that do this automatically, even most SEO plugins also integrated.

    Once achieved the SiteMap file, you have to go to the “Tools for wemasters of Google,” but you have validated your website have to, you just have to follow the steps that tells Google. When you have already validated, you have to go to Sitemap and click “add sitemap” writes the address of the sitemap and go. You’re already telling you to Google pages you have and where they are, improving the indexability.

    Robots txt. SiteMap + + + Favicon Error Page 404 Chapter 6

    It is another file you have to stay on your web hosting. It is a txt file where you inform the search engines that do not want content that is published on these. Sure maybe understand with an example: The Web newspaper El Mundo has the following robots.txt file (I’ve trimmed a bit):

    User-agent: *

    • Disallow: /elmundo/envia_noticia.html
    • Disallow: /elmundo/graciasporvalorar.html
    • Disallow: /elmundo/rectificaciones/enviar.html
    • Disallow: /participacion/usuario_registrado.html
    • Disallow: /participacion/normas_participacion.html
    • Disallow: / Yodona / mobile / listing /
    • Disallow: / hacemosesto / (example)
    • Disallow: / search /
    • Disallow: /mapadelsitio/faq.html

    What does this mean? The Web of World tells the search engines that do not want the following Web pages appear, never appear in any search engine, but the Web does exist. You can do the test.

    To show you another example, a little lighter, and a couple of years ago had an impact, the file is the website of the Royal House: hard to watch your same as what he did not want to be indexed in the search engines ;)will see the content as it were deleted but not in the file. What if you can not get:

    The same as for the sitemap, if you have you have many WordPress plugins that make it without your doing anything.

    Favicon

    This is not influential for SEO, but it is better to have a favicon on our website, it is more attractive. The favicon is the icon that is right next to the page title in the browser tab.
    Go to any online generator available on the Internet, for example this: favicon.cc/

    Page 404

    It is very important to create a custom 404 error page to inform users that the content you are looking for does not exist. But, why it is important to create a 404 page for positioning? It’s simpler than it looks, because if search engine robots crawl your site and can not find that page, it counts as error for the SEO.

    In addition, the user is more aesthetic prompted a page where there has been an error and continue exploring and interacting with our website not the famous error: The page does not exist in Internet Explorer or Firefox. Although but you can do a redirect to your homepage. In your choice I leave.

    With all this, you’ll improve your Web both for SEO and for the day.

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Optimize images for the SEO. Chapter 7

Optimizing images is a fundamental part of SEO, many times we focus on the content of the text, for example, enter keywords, but we forget a very important aspect images. Another website that I have at the beginning of the project, the majority of visitors came through them, note that is a tourism website, which people look pictures of beach, mountain, travel, cities etc. And coming through the image section of Google. And, how do? Very easy, you have to follow these simple steps:

Optimize images for the SEO. Chapter 7

1- Image Format

jpg seoThe first thing is to choose an image format that Google recognizes, however the following steps will be meaningless. The best format is JPG, which tries to ensure that all images you upload are in this format, however, also serve the following formats: GIF, PNG, SVG, BMP. But I always advise JPG.
Besides, if you’re going to change the format any image enhancer, fail to reduce the size of the image, as I told the room charge is very important and the less weight the better.

2 Filename

The file name is also influential, there is little point having a picture satisfying all the steps in this entry if then the name of the image is 8875548965.JPG have to put a file name that is associated with the image also has to be short, between 6 and 20 characters. For example, if I have the following image and positioning SEO’m talking about the title of the file would be: images-seo (use hyphens to separate words) and in the next section will be more accurate. You have to keep in mind that the file name must have a connection with the image.

Optimize images for the SEO Chapter 7

Tag ALT 3

The ALT tag is in charge of telling the search engines that the image in question is. Whereupon it is a very important aspect, for me, the most important, but as I said above, if we have the other two sections of little use to have a ALT perfect text.

You need to be as far as possible specific when placing the label and you have to include at least one Keyword. Following our example, the ALT image would be: SEO Optimize images. It is recommended that the label has between 8 and 30 characters.

4 Context

It is another important factor for Google interpreted that the image is relevant related text must appear around the image either in the page title, legend, foot photo, text above and below the picture … Not serve put anything in this post an image of a bird, but comply with the above requirements you can bet it will be almost impossible to come out on Google images.

Here are 4 simple steps, very important, to help you optimize images for positioning (SEO) but keep in mind one thing, you have to add the images to the sitemap, but of little use the above steps. As you’ve seen all the steps are essential and are related.

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Internal links. Chapter 8

Sometimes we focus so much on getting the maximum number of external links to our site, but we forget the internal links. These are much easier to get, because obviously we who created them, and help you position yourself. But

Internal links. Chapter 8

What is that internal linking?

Internal links for SEOInternal links are those links that redirect to your same Web page from the same, which is very useful for the user, who can find extensive information on another page of your website in one blog / page and for SEO, look what Google says: “The number of internal links pointing to a page is a signal to the search engines about the relative importance of this page” Whereupon, do not waste it.

What is the best way to create an anchor?

First of all do not have to abuse them, is useless to put 20 links on a page that has no more than 400 characters, you have to know how to manage it. Above all, you have to get in the skin of the user and make navigation easier on your website.
The best way to make a link, either internal or external, is following this code:

Anchor Text

Internal links.Chapter 8

Here I divide the sections so you can better understand:

Href = “…” = The destination URL is, the web page where you want people to go by clicking on the link Title = “…” = This is the title of the link appears when the user moves the pointer over link. Use this tag, not many people use it and it is also important for SEO, you are giving more robots, thus, much better for you. Remember not to put the same as the anchor text. Anchor Text =’s the most important, along with the clear link. First, it is the word that the user will see, that set of words underlined and blue, that is the anchor text of a link. And second, is what the search engine robots are guided, which attempts to always be keywords. You have to know that it is essential to change the anchor text, may not always be the same for the same URL as Google may penalize you.

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5 SEO tools online. Chapter 9

5 SEO tools online. Chapter 9

One of the most important things when we are making a SEO strategy is to keep track of it. To do this we have at our disposal a host of online tools to verify and analyze all the data collected so far. Here are some of the ones I use frequently and that will help you:

SEO Tools

– rank so
For me one of the most comprehensive analysis of your Web, obtaining a rating from 0 to 100 and giving you tips to improve that rating. Initially a web will give you a low score, but after a year at least, would have to get a high score of 80 that will mean that your SEO strategy is perfect and I’m sure you’ll see results in Google. Moreover, it is one of the few that we have in Spanish.

– Alexa
Alexa is the world ranking of all websites on the Internet, is the classic tool for positioning your site on the Internet. And how does it? Very simple, all that you have installed on your browser bar Alexa, sends a report of each visit made to a website, thereby building this global and national ranking. This ranking is not 100% reliable but will give you clues and motivation, and gradually see that you have a job, important medium in the online world.

5 SEO tools online. Chapter 9

– Web versus Web
This tool lets you know your score and compare it to the web from your competition, this way you will know who is better positioned. As in rank so gives you a score from 0 to 100 and whoever gets the highest score will mean that is better prepared to exit at the top of Google.

– Majestic SEO
With Majestic Seo can detect, and especially analyze all inbound links to your website. It will help you know how many websites have put your URL and know which type of connection. Also, you can check out the links of your competition, so you know where they stayed the link or where they have gotten a backlink.

5 SEO tools online. Chapter 9

– Google
There is no better tool to really know the position you have Google for your keywords. Actually this is the test you have to do at the end, it is like the final exam, pass (first page out) or suspend (depart from the second page). Anyway, if you prefer to do a robot, you can do so by downloading this program: Free Monitor for Google only have to put your URL, and keywords, and the program will tell you the position you get for each search.

For starters, these five tools will serve you for your SEO score. Be guided mainly by the first, make all your efforts to correct any errors that you check to optimize your website to the fullest. Then check out the other tools. I recommend you create an excel and update information every month, so, you will see your progress and especially because you know better.

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That is my web posisicion Google. Chapter 10

That is my web posisicion Google. Chapter 10

That is my web posisicion Google

As with any strategy, after applying it, to do a study of all that has been applied to assess whether a success or a failure. If you followed the steps of SEO chapters, for the moment, are in for a good race to position your keywords in the top positions of Google, remember that it is impossible to position a keyword in a month.

In the previous chapter, show you how you could review and modify everything you had done so far for natural positioning with SEO tools online, but now is the moment of truth, to know what is our position in Google. This will advise that you do at least once a month, and guides you if you’re doing things right.

It is very easy, all you have to do is to register your website in Webmaster Tools for Google (I hope and you had created) Once inside, choose the website where you want to see the results and enter: Consultations search.

In this section you will see:

That is my web posisicion Google. Chapter 10

Player webmaster tools

– Queries: In this section you can see the searches made on Google users and which has appeared in your URL (may be the principal or any other, that if, with the same domain)

– Prints: These are the times that your URL has appeared in Google

– Clicks: Is the number of times the user has entered from a Web search (query)

– CTR: It is the ratio between the clicks and impressions. Example, a query has had 1,000 views and obtained 100 clicks, the CTR would be 10%. The SEM is one of the most important aspects and also for the SEO. The higher, the better. Since there is little point having 1,000,000 impressions if we then just 10 clicks.

– Average position: The name itself suggests, it is the middle position to obtain this search engine.

You have to keep in mind that the first day is very difficult to have even fewer impressions and clicks, but when your website is at least three months, I recommend you do is operating every month and you know evolution. Later, when you’re in the top 20 it is convenient to Excel file that I will share in the next chapter.

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Seoveinte positioning SEO contest

Seoveinte positioning SEO contest

Seoveinte contest SEO positioning Foro20

Seoveinte. Surely in the past few days you have seen many online marketing blog published an articleby telling you that a new SEO contest with the keyword: seoveinte and informing you how to participate. Well, this is due to the first SEO contest foro20 being made and that ends this Friday 11 July. The goal is to place in three different countries (Spain, Mexico and Argentina) the keyword seoveinte, and for this, each participant can perform the SEO techniques that create more convenient to be able to win the contest.

But the initial question Why I report an SEO contest? Really easy to participate. Although it is also a double-edged sword, because you can encourage other readers to participate and they win and lose the first content creator. And now you think, You too are involved? Yes and no:

Forum SEO Seoveinte twenty

Yes, because I am creating a post related to the keyword, and anyone who believes content with keyword seoveinte is indirectly participating in the contest. And no, because I will not do much to win, do two or three things, which I normally do a post to spread and ready. I know it’s very difficult to position a keyword in less than 5 days and less competition it has generated in recent days, and not talking about beginner / novice, but genuine SEO expert.

Returning to the original theme of the competition, what benefits or drawbacks of participating in a contest like this?

PROS contest Seoveinte

– Earn reputation in the industry . One of the most important things to get the victory in a competition like this is gaining reputation in the field of online marketing. If you’re in the top three of the contest you will earn much: You can tell your customers that you won a contest Positioning (will give more credibility), everyone will echo and gain views, you can look great on your profile Linkedin ;)etc.

– Winning the award. In these contests, in my point of view, the economic return is less important because, as I said before, the reputation will give you long-term, far more money than offered by organizers. Anyway, it’s an extra motivation to win.

– Earn visits + contacts. Many people are awaiting the word in question, they will look to the last page to see who is participating and especially if they can make a small alliance with them. Also, if you position yourself well, surely win some links, some bloggers will refer to the classification and if you are among the first, sure to win a link to your website.

CONS contest Seoveinte

Seoveint

Seoveinte positioning SEO contest

– Mala competition. Everyone knows that anything goes in the game, or at least almost everything, and if the rules allow it. In SEO you can make your competition is “penalized” but for that you upload an entire domain and multi-year effort. You have to be very attentive to all the bad practices that others can do on your website, it is clear that not everyone does, but in other competitions, there have been cases in which, be forewarned.

– “Losing” time. Like everything in life, you have to dedicate a lot of time to make profits, to position a keyword is the same, this will have to do, above all, a very good policy link building and “disturb” some contacts so they can post a link to your post / website. If you’re going to pull contacts, most times you will have to give something in return (unless it is a friend / acquaintance) and if after all your effort and time you do not win, you lose both, but that is known to participate in all contests.

From my point of view these contests are very interesting for several reasons:

– Practicing is the best way to learn, and also will practice alongside the best, can guide you and especially comparing yourself with genuine SEO experts.

– Can let you know if you are not already influential in the sector. In this competition there is usually some novel that slips between the TOP 10 and that is already a merit and honor. Many participants and few have the honor of being in the top 10 of Google.

– No doubt, you can view and analyze the steps to becoming one of the participants in order to position a keyword in the top positions in Google record time, but not get fixated lot these details, since Google likes to be natural, if you do many of the techniques used in this type of competition, can you be penalized by Google so you know before you’re welcome:

Look people are now seeking the same seoveinte in Google, thanks to Google Trends, you can see:

Seoveinte positioning SEO contest

I think most are the participants themselves, who do not stop to think about that keyword and increasingly seek to know its position in Google.

Here I share a document I created in Google Drive on site contest seo contest seoveinte, see what you think:

Seoveinte positioning SEO contest

It will be impossible to win what is, on July 7, I created this post and in just five days I could be in the top 10 of the keyword in positioning, which, and just so I’m quite happy to have learned in this week some aspects of positioning black hat that I ignored. Where upon, I have to thank seoveinte.

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Tips on on-site SEO. Chapter 11

In this new SEO chapter, I will talk about the importance of optimizing your site “internally”, or what is the same, the on-site SEO. Maybe it’s one of the forgotten because we focus more on getting links to our website or social media, but it is a very important and you have to implement as soon as possible. Here I list the most important actions to take:

Tips on on-site SEO

It is very important to put a title commensurate with what you say, but also including at least one Keyword to position for that particular page. Do not put all pages in the same title, if for example you are in the store section, instead of putting and you are using a specific keyword for that page.

Note that must have maximum 70 characters, for all the title is displayed, otherwise Google will cut it. Remember to put the title on your site, have to do with the tag:

Then, it is important the description we give to each page. It also has to appear at least one keyword. It is a brief description that will appear in the results of Google, which, optimízala for SEO but also for users, since they will read the description and it has to be attractive into clicking on your website.

Despite sometimes that Google will not put exactly the description you’ve written, because it depends on other keywords and searches made by users. Recommended characters are between 130 and 145 and the need to integrate your website with the tag: and after the title (within )

You have to keep in mind that the description will only appear in search engines, and not on our page, so to the user it is not visible. Instead, the title itself that appears just above the browser, it is what the title of the tab.

Here you can see better what corresponds in reality:

Tips on on-site SEO. Chapter 11,

URL friendly

url friendlyIt is another very important when locating a site aspect, the URL. No talk of the domain name, which is also important, but has been shown to no longer need to have the keyword in the domain , we can help you, it may be, but is not essential as before. That said, you have to create friendly URL, and you understand it better, I’ll give you an example:

You can see the difference, it is easier to position the second than the first, with the simple reason that we can attach the URL to our keywords we want. Do not overuse keywords, uses 3 to 6 words at most. Add a keyword to the URL and separate them with hyphens “-“. It is important to optimize either the URL, and especially do not make any mistakes in them, and if by some chance you decide to change the name of the URL, make sure you do a 301 redirect to the new URL.

Tips on on-site SEO. Chapter 11

XML Sitemap

One of the first things you have to do when creating a website, is the installation of a sitemap, as I explained in another chapter, here you can learn how to create a sitemap

Optimizing images + text: Alt Attribute – Bold / Italic – Tags H1, H2, H3 – Keyword Density

This section refers to a page individually. Each page of your website has to have a good SEO structure . In a future post, I’ll explain how to create the perfect post for your blog. For now, I will explain the keys to a well structured page.

When you create text to your pages, you have to take into account the keywords you want to position. That is why you have to control how many keywords you put very well, because if you abuse them, you can be penalized by Google.

Try to be natural when you put a keyword, but use them, because in this way you can position them. A good range of keywords per page is 3-4%, ie 100 words, put 3-4 keywords. Furthermore, in the first paragraph is important to the first keyword, and if it can be better in the first sentence.

Once you have optimized the text with keywords now resaltalas, tells users but especially search engines phrase or word that is important to you, how? Typing in bold, using My palaba key

Tips on on-site SEO. Chapter 11

Now it add titles to the text, it is very important to add header tags : H1, H2 and H3. Especially the first, in which you will have to add a keyword. Note that these labels are the owners and / or key phrases that you want to highlight on your page, it’s as if you will use manually in your editor a larger, bold font, but this way is easier and above all are labels accepted and are recommended by the guidelines of search engines.

Images must be well optimized for that, you can read the chapter: SEO Optimize images is important that a page has images, not only for positioning, but because it is more attractive to the user and lighter than display a page with all text.

Upload speed

Loading speed has to be compulsorily low not only for users but for the search engine spiders. SEO In another chapter I explain the influence of loading speed on SEO.

With all these tips, you can optimize your website to get the highest score possible SEO and search engines can easily find and index your website in the top positions.

image credit: © Randi Meredith

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