Metrics for a blog

We continue with another post metric and if you drive a safe blog that will interest you is precisely because of analytics for blogs. I do not wanna tell you the basic typical metric we can learn from Google Analytics, but other KPIs that may be more important to the growth of our online site and our journey as a blogger.



I think it’s one of the most important parts in a blog if not more. Capturing subscribers through different media is an indicator of growth of your blog. You can two types of subscribers, the main ones are:

  • RSS. Stresses on your blog accession to RSS feed, this will make your blog grow in popularity. View the number of such subscribers is simple, before you could see from Google Reader and after closure, tools like Feedly will indicate the number of subscribers you have any blog through this medium.
  • Email. If you have a blog and have no active subscription by email, you’re taking, these subscribers will be the most faithful and through what will someday sell products or services.Have very affordable professional email programs on the market, many of them free for a certain amount of subscribers as Mailrelay , Mailchimp or Aweber and others.

Web Traffic

From Google Analytics and other web analytics tools, you can see several important performance indicators to pay attention to as:

  • Sessions. What is the same site visits.
  • Users= browsers.
  • Pages view. Total pages viewed by all users in a given period.
  • Pages meeting. Average pages viewed by a user.
  • Session length. Average time of a user on our blog.
  • Bounce. Although a blog is rarely representative this metric, since most of the traffic enters and exits the last post, which is considered as a rebound.
  • Source trafficAre our visits have been come from search engines, social networks or reference pages? It is important to control the different channels through which visitors come to us and observe their behavior.
  • Geographical location. Country of origin of visitors, very important to know what area or region we come to the site users.
  • Mobile. Here we can see the percentage or traffic visiting from mobile, tablet or desktop.Important to check if your site displays well on mobile.

Content blog, post and page

In this section you can record information on the content you’re posting, here we see some measures you can do.

  • Interactions in social networks. Record in this section times what your content is shared on social networks:
    • You can measure RTs, reply and clicks to your page.
    • The three basic metrics of this platform, likes, share, comments and views to your page from publication.
    • Google Plus.Visits to your page, +1 and comments.
    • Other social networks.If you are using Pinterest, Instagram or others, you can also measure the interaction in these networks.
  • Number of comments. One indicator that can take into account to measure the success of your blog comments are generating your posts.Although decreased a lot with the large influx of social networking, it is still a metric to consider.
  • Frequency of posting. Write down how much each public if the beams measuring monthly, would be the number of posts published that month.
  • DownloadsDo you offer a download on your blog? Whether free or paid, it is important to measure this metric for what downloadable content is more successful.
  • Visits to any given page. It may be that the conversion in your blog, is the visit to the page “About me” or sending a contact form, if so, do not forget to record this data.

Sales or Revenue

Do you have a product you are selling on the blog? If you generate some income on your blog either own or affiliate products, you can write it down on a panel and monthly monitoring. You can also include in this section other income you can get either Adsense, sponsored posts or other means.

To help monitor this, I left an excel template where you can be writing down some of these data and be watching your progress as a blogger.

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