As someone who fully understands the potential of real estate marketing you can go on unraveling power of blogging when it comes to driving business. However, the efficacy of blogging as a marketing tool can only be established once you make yourself aware of a few tips and tricks. Today, we will be exploring a few ways in which real estate agents can expect to drive more sales from their blogs. Effective blogging can really aid agents to establish credibility and gain referrals at the same time. So, if you are someone, in charge of promoting Real Estate Kochi then make sure that you are actually going through these tips.
How can you bolster your blogging tactics as a real estate marketer?
Inform your audience
Almost everyone out there, irrespective of which walk of life he hails from – would be interested in real estate. He might either want to buy a property or rent a house. So, they would always be looking forward to learning about the ways in which this industry works. The key would be not to offer them an information overload, though. Here are a few questions which you should seek to answer in your blogs:
- What is meant by foreclosure?
- Should you buy foreclosed homes?
- Which are the sources of new foreclosure listings?
- What do we mean by pre foreclosure?
Besides providing regular blog posts, update your site with ground-breaking news or updates relevant to the industry. Offer a great mix of informative blog posts so that you have something for everyone.
Break the information under proper subheadings. This will go on to boost SEO.
Get authentic authors on board
Browse through some of the top blogs relevant to your industry. Most of them have a mix of multiple authors. Today, their websites are viewed more as esteemed magazines than typical blogs. Real estate experts, agents and property owners go on to add a unique voice to your blogs. You might as well be not be able to hire a bevy of excellent writers for your site but you can definitely request experts to contribute occasionally. Frame a proper mail. You cannot these authors to be convinced by a drab “Kindly contribute to my website” mail! When you’re pitching request tell them who you are and why you would love to get him on board. Conduct your research on the works and authors and mention that you are aware of his works. There is hardly any room for levity here. The bevy of authors contributing to your blogs can consist of mortgage brokers, home inspectors and real estate community members.
Create a unique angle
There is so much happening in your industry everyday! However, you cannot really expect to foster and retain interest merely with the help of updates. The realm of internet is saturated with information overload. Creating your own unique voice amidst all this is difficult. In fact, it should be said that striking that chord between professionalism and personal touch is rather challenging. Think what you want to convey to your audience through your blogs. And yes, never treat your posts as direct sales pitches.