Annotations in Google Analytics

In Google Analytics have a very useful option but is somewhat hidden and you might not know, this is the log. Such marks may help you to check traffic increases or decreases at a certain time or to check off a series of events on your panel reports.

How do I log in Analytics?

Very simple, just in the drawing views, you know in the Public / General Vision, under days a down arrow appears that if we click a row it opens and in the right area we will have the choice to create an entry with this text: + Create a new annotation.


Once you prick a form in which we have to mark the day in which we review that note, a field for the description, which is limited to 160 characters and finally opens a field to set the public record as if we want others to see users with access to private panel or if that information will display only us.

Why do we serve the annotations?

With it we can see that causes have led to significant increases in traffic on a particular day for campaigns or other actions we have created, for example if one day we launched an Adwords campaign or email marketing and triggered by traffic, one annotation in this pane, serves as a reminder, since a simple click on the icon that is generated below the day we will be able to check by observation that registered, what caused that peak or drop in our web traffic.


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Google Analytics for iPhone now available

Finally the guys at Google ™ have remembered the many users of iPhone that has long been demanding an app for Google Analytics from this mobile device in its Android application, the system was operational for two years, so long have been slow to remember their iOS users.


The official application has it available from this link. Once downloaded, we will ask for access data from our Google Analytics. In the main panel input data of our visits we will appear in the last 30 days (as in Google Analytics desktop version) of the following parameters:

  • Real-time Visitors
  • Audience (visits by country)
  • Acquisition. Here we will show the origin of the visits by source, ie, whether they come from Google, Twitter, any specific reference website.
  • Behavior. Visits for color grades at different times throughout the day seven days a week
  • Conversions on a bar graph classified by days

Clicking on the menu area of ​​the upper left, we will show the same subsections we have in the Google Analytics Dashboard desktop with the same menus, real time, audience acquisition, behavior and conversions:

Even then the panels reflecting the app are not exactly the same as we have in the PC version, when we most of the data we use in these reports will appear, all of them with graphics of all kinds so we can analyze deeply our web data from this application.

On the requirements of the app, you need iOS 6.0 or later are compatible with iPhone, iPad and iPod touch, and optimized for iPhone 5.

I personally is going to come this application very well, I can see many of the data we have quickly Analytics from my phone and is already the mobile is closer to us than our family know. If you use a terminal of iOS, do not hesitate to try this app, very useful for meetings where we need to show some data and do not have a computer nearby.

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