Running a PPC campaign can be quite costly, but it is still one of the best ways to market your site or your product. By using PPC ads, you can quickly reach new audience and get direct traffic in return. To make your PPC campaign more effective and cost-efficient, some simple steps need to be taken.
Use Schema Markup To Your Advantage
Similar to doing SEO and advertising through other means, your ads need to stand out for users to click notice them. Text ads, however, tend to be rather monotone. To make your text ads more appealing to users, take advantage of schema markups and add a customized SERP to the ads.