Keeping track of rankings for keywords in Google is part and parcel of SEO, and it can be both rewarding and frustrating in almost equal measure. Sometimes, however, you can concentrate on ranking reports so long that you miss out on the main message – because you’re used to seeing the same reports over and again.
- The most relevant themes on which to focus
An examination of the types of phrases, which your website ranks for, can give a big interpretation on the concepts that are most relevant to you. If a large number of relevant ranking keywords revolve around a certain theme, this can be interpreted to mean your site/brand/business is considered an authority in that theme. If there is a prevailing subject across many keywords, this is representative of either an opportunity or an area of weakness.