In this new SEO chapter, I will talk about the importance of optimizing your site “internally”, or what is the same, the on-site SEO. Maybe it’s one of the forgotten because we focus more on getting links to our website or social media, but it is a very important and you have to implement as soon as possible. Here I list the most important actions to take:
It is very important to put a title commensurate with what you say, but also including at least one Keyword to position for that particular page. Do not put all pages in the same title, if for example you are in the store section, instead of putting and you are using a specific keyword for that page.
Note that must have maximum 70 characters, for all the title is displayed, otherwise Google will cut it. Remember to put the title on your site, have to do with the tag:
Then, it is important the description we give to each page. It also has to appear at least one keyword. It is a brief description that will appear in the results of Google, which, optimízala for SEO but also for users, since they will read the description and it has to be attractive into clicking on your website.
Despite sometimes that Google will not put exactly the description you’ve written, because it depends on other keywords and searches made by users. Recommended characters are between 130 and 145 and the need to integrate your website with the tag: and after the title (withinhead> )
You have to keep in mind that the description will only appear in search engines, and not on our page, so to the user it is not visible. Instead, the title itself that appears just above the browser, it is what the title of the tab.
Here you can see better what corresponds in reality:
url friendlyIt is another very important when locating a site aspect, the URL. No talk of the domain name, which is also important, but has been shown to no longer need to have the keyword in the domain , we can help you, it may be, but is not essential as before. That said, you have to create friendly URL, and you understand it better, I’ll give you an example:
You can see the difference, it is easier to position the second than the first, with the simple reason that we can attach the URL to our keywords we want. Do not overuse keywords, uses 3 to 6 words at most. Add a keyword to the URL and separate them with hyphens “-“. It is important to optimize either the URL, and especially do not make any mistakes in them, and if by some chance you decide to change the name of the URL, make sure you do a 301 redirect to the new URL.
One of the first things you have to do when creating a website, is the installation of a sitemap, as I explained in another chapter, here you can learn how to create a sitemap
Optimizing images + text: Alt Attribute – Bold / Italic – Tags H1, H2, H3 – Keyword Density
This section refers to a page individually. Each page of your website has to have a good SEO structure . In a future post, I’ll explain how to create the perfect post for your blog. For now, I will explain the keys to a well structured page.
When you create text to your pages, you have to take into account the keywords you want to position. That is why you have to control how many keywords you put very well, because if you abuse them, you can be penalized by Google.
Try to be natural when you put a keyword, but use them, because in this way you can position them. A good range of keywords per page is 3-4%, ie 100 words, put 3-4 keywords. Furthermore, in the first paragraph is important to the first keyword, and if it can be better in the first sentence.
Now it add titles to the text, it is very important to add header tags : H1, H2 and H3. Especially the first, in which you will have to add a keyword. Note that these labels are the owners and / or key phrases that you want to highlight on your page, it’s as if you will use manually in your editor a larger, bold font, but this way is easier and above all are labels accepted and are recommended by the guidelines of search engines.
Images must be well optimized for that, you can read the chapter: SEO Optimize images is important that a page has images, not only for positioning, but because it is more attractive to the user and lighter than display a page with all text.
Loading speed has to be compulsorily low not only for users but for the search engine spiders. SEO In another chapter I explain the influence of loading speed on SEO.
With all these tips, you can optimize your website to get the highest score possible SEO and search engines can easily find and index your website in the top positions.
image credit: © Randi Meredith